Post by account_disabled on Feb 27, 2024 4:42:24 GMT -5
The the situation. You have a millionproduct website. Your competitors have a lot of the same products. You need unique content. What do you do The same thing everyone does you turn to usergenerated content. Problem solved right Usergenerated content UGC can be an incredibly valuable source of content and organization helping you build natural language descriptions and humandriven organization of site content. One common feature used by sites to take advantage of usercreated content are tags found everywhere from ecommerce sites to blogs.
Webmasters can leverage tags to power site search create taxonomies andKazakhstan Phone Number categories of products for browsing and to provide rich descriptions of site content. This is a logical and practical approach but can cause intractable SEO problems if left unchecked. For megasites manually moderating millions of usersubmitted tags can be cumbersome if not wholly impossible. Leaving tags unchecked though can create massive problems with thin content duplicate content and general content sprawl. In our case study below three technical SEOs from different companies joined forces to solve a massive tag sprawl problem. The project was led by Jacob Bohall VP of Marketing at Hive Digital while computational statistics services were provided by J.R.
Oakes of Adapt Partners and Russ Jones of Moz. Lets dive in. What is tag sprawl We define tag sprawl as the unchecked growth of unique usercontributed tags resulting in a large amount of nearduplicate pages and unnecessary crawl space.y to be classified as doorway pages pages appearing to exist only for the purpose of building an index across an exhaustive array of keywords. Youve probably seen this in its most basic form in the tagging of posts across blogs which is why most SEOs recommend a blanket noindex follow across tag pages in Wordpress sites. This simple approach can be an effective solution for small blog sites but is not often the solution for major ecommerce sites that rely more heavily.
Webmasters can leverage tags to power site search create taxonomies andKazakhstan Phone Number categories of products for browsing and to provide rich descriptions of site content. This is a logical and practical approach but can cause intractable SEO problems if left unchecked. For megasites manually moderating millions of usersubmitted tags can be cumbersome if not wholly impossible. Leaving tags unchecked though can create massive problems with thin content duplicate content and general content sprawl. In our case study below three technical SEOs from different companies joined forces to solve a massive tag sprawl problem. The project was led by Jacob Bohall VP of Marketing at Hive Digital while computational statistics services were provided by J.R.
Oakes of Adapt Partners and Russ Jones of Moz. Lets dive in. What is tag sprawl We define tag sprawl as the unchecked growth of unique usercontributed tags resulting in a large amount of nearduplicate pages and unnecessary crawl space.y to be classified as doorway pages pages appearing to exist only for the purpose of building an index across an exhaustive array of keywords. Youve probably seen this in its most basic form in the tagging of posts across blogs which is why most SEOs recommend a blanket noindex follow across tag pages in Wordpress sites. This simple approach can be an effective solution for small blog sites but is not often the solution for major ecommerce sites that rely more heavily.